CAREL goes tenfold and is increasingly glocal
CAREL goes tenfold and is increasingly glocal
There are currently 10 versions of the CAREL website, in a total of nine languages. The type and quantity of content are uniform across all of the local sites, while individual subsidiaries can customise their sites and add specific content.
Together with the global site in English, there are also the Italian, Spanish, French, German, Polish, Russian, Thai and American English sites.
“This structure reflects CAREL’s makeup, featuring a strong and unique central identity that is mirrored by our 19 subsidiaries around the world”, commented Chiara Milani, Industrial Design & Marketing Communication Manager. “The local sites are able to focus on specific topics relating to a certain country or market, and thus be closer to their users, even in terms of language”.
Presently five further versions of the site are being developed and will be released soon, thus almost completely covering CAREL’s presence around the world.
