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Michael Webb guest at CAREL for the “Carel Way Sales & Marketing” workshop
12/02/2018
Michael Webb guest at CAREL for the “Carel Way Sales & Marketing” workshop
From 6 to 8 February, CAREL corporate headquarters hosted a workshop attended by 15 managers from Sales & Marketing and the Group’s major subsidiaries.
Part of a broader project, the “Carel Way Sales & Marketing”, together with Michael Webb, author of the book “Sales Process Excellence” book, winner of the Shingo Research Award and internationally-renowned expert on Lean Sales, analysed the company’s Marketing and Sales processes, with the aim of defining an effective corporate model to improve the company’s performance and create value for the final customer.
