The company is consolidated internationally (70% of sales are made outside of Italy), and operates both directly through subsidiaries and an organisation that is present in around eighty countries.
Indeed, since the early nineties, CAREL has been operating abroad through a number of subsidiaries. Currently (2009), these are:
CAREL France: the first foreign subsidiary, opened in Lyon in 1992, deals with the French, Belgian and Luxembourg markets.
CAREL Deutschland: German subsidiary established in 1996, handles the German, Austrian and Swiss markets.
CAREL Sud America: founded in 1998, deals with the Brazilian market.
CAREL UK: also founded in 1998, manages the British and Irish markets.
CAREL Asia: opened in 2000, covers the entire east Asian market, except for China.
CAREL Australia: established in 2001, this subsidiary coordinates business in the Australian and New Zealand markets.
CAREL USA: also founded in 2001, deals with the North American and Mexican markets, as well as operating a production site.
CAREL Electronic (Suzhou): opened at the end of 2005, this is a production site located in Suzhou (Jiangsu region, around 100 km from Shanghai). Also includes a sales office for the Chinese market (PRC).
CAREL Ibérica: established in 2007 to cover the Spanish and Portuguese markets, its headquarters are in Barcelona, with a local office in Madrid.
CAREL India: founded in 2008, covers the Indian market, based in Mumbai.
CAREL South Africa: founded in 2008, deals with the South African market and is based in Johannesburg.
CAREL Russia: in 2009 a representative office was opened in Russia, as the starting point for establishing a new Group subsidiary. Responsible for promotion and support of CAREL business in the Russian Federation, its headquarters are in St. Petersburg, with another office in Moscow.
The CAREL Group subsidiaries operate directly in their reference geographic area, while coming under the umbrella of headquarters both departmentally and as regards company hierarchy. Moreover, CAREL has created two “virtual” subsidiaries, CAREL Italia and CAREL Export, within the CAREL Industries S.r.l. company structure. The Export “subsidiary” operates in all countries that are not managed directly by the other subsidiaries.
In addition these, the company also has special commercial relationships with its “affiliates”. Currently (2009) these are: CAREL Thailand, CAREL Korea, CAREL Turkey, CAREL Ireland and CAREL Spol (the latter covers the Czech and Slovak markets). The affiliates are coordinated by one of the subsidiaries, based on its geographic location,. The subsidiaries also deal with customer support and the customisation of software for HVAC/R applications upon customer request; compared to our competitors, our strategy is to operate in and support the markets through a sales network that is as direct as possible at a global level. For this reason, the CAREL sales network is completed by dozens of agents and distributors located all over the world, which report directly to their reference subsidiary.
